The drink of choice for health conscious consumers
Tea is becoming the drink of choice for health conscious consumers because it contains natural antioxidants and it’s calorie free.
- Tea is the most commonly consumed beverage in the world after water.*
- There has been a 30% increase in global consumption of tea over the past 9 years.**
- The U.S. market for tea was $8.5B in 2009 and it is forecasted to grow to nearly $15B by the end of 2014, largely due to the connection between tea and health.***
*Source: The Tea Council of the USA, “Tea and health – An Overview of research on the Potential health Benefits of Tea,” Oct. 2005.
** Source: Tea Council of the USA; Sept 2010.
*** Source: Packaged Facts, “Tea and RTD Tea in the U.S.,” Dec. 2009.